Mission Areas
Nine experiences.
Two festival days.
The workout · The tribute · The community
Every experience is a concept in development — and every one is looking for community leaders, gyms, brands, and organizations to help build it. This is how a festival becomes a tradition.
The 'Murph' Hero WOD
The heart of the festival.
Complete it your way. RX, Scaled, Partner, Team, Adaptive, First Responders, Military, Community, and Youth heats. Every fitness level has a lane.
Seeking
Gyms · Trainers · Judges · Timing partners
Fitness Village
A celebration of movement.
Local gyms, trainers, studios, wellness pros. CrossFit, HYROX, functional fitness, Olympic lifting, yoga, pilates, mobility, recovery, breathwork, running, rowing, rucking, adaptive sports. Free mini-classes and demos all day.
Seeking
Gyms · Studios · Wellness brands
The Honor Walk
The reason we do it.
A quiet walk carrying names — service members from every era, honored one step at a time. Every story remembered. Every step taken with purpose. The emotional heart of the day.
Seeking
Gold Star families · Veteran service organizations
Food Truck Village
Chicago's best on wheels.
BBQ. Tacos. Burgers. Pizza. Coffee. Ice cream. Healthy bowls. Smoothies. A festival should feel like a festival.
Seeking
Chicago food trucks · Coffee roasters
Beer Garden · 21+
Celebrate what you just did.
Local breweries, craft beer, canned cocktails, and non-alcoholic options in a designated 21+ area. Live music. Community. Celebrate responsibly.
Seeking
Craft breweries · N/A beverage brands
Live Entertainment
The soundtrack of the day.
Live bands. DJs. Military bands. Veteran musicians. Local performers. Opening ceremony. National Anthem. Memorial tribute. Main stage runs all day.
Seeking
Musicians · Sound / AV · Emcees
Community Marketplace
Chicago's veteran nonprofits, in one place.
Veteran nonprofits. Community orgs. Colleges. Employers. Government agencies. Healthcare providers. The organizations that continue serving long after Memorial Day.
Seeking
Nonprofits · Universities · Employers
Vendor Marketplace
Shop local. Shop veteran-owned.
Apparel. Coffee. Supplements. Outdoor gear. Veteran-owned businesses. Handmade goods. Fitness equipment. Recovery products.
Seeking
Retailers · Veteran-owned businesses
Recovery Lounge
The place after the last rep.
Massage, stretching, mobility clinics, hydration, seating, and shade. A calm space between the workout, the vendors, and the ceremony — open to every attendee.
Seeking
Recovery brands · PTs · Massage therapists
Help Us Build It
Pick an experience. Lead it with us.
Every experience above is looking for a partner. If one matches your community, brand, or organization — tell us.